Richard Beasley, CEO BWP Group

In this episode I talk with Richard Beasley, CEO of BWP Group, marketing agency to some of the high-street’s biggest brands, from IKEA and Waitrose to Land Securities. 5 years ago, having grown up cutting his teeth in environments where profit was king and ever-focused on the numbers, Rich had a stark personal reckoning, realising on reflection that although profitable and award-winning, his business wasn’t one he and his people were truly proud of. Admitting, in his own words, that he’d ‘run out of excuses to take ownership and change the culture’, he bravely leaned into his conviction that a more human-centric approach would unlock potential, letting go of the need to have all the answers; transforming the business’s client relationships; and creating double-digit growth. Join me to hear how this inspiring leader tuned into his humanity, bravely challenging his own frame of reference and leveraging the power of culture to create change.